I believe that understanding the vertical market in which you are working; like the business forces in the market, the standards based consortiums that influence the vertical and the current (and future) techologies which can help solve a business problem; is critical for architects and designers. Such understanding helps the architects to visualize the standard business practices in the vertical market and design a solution that effectively translates business needs into technical requirements.
I really liked the new section of MSDN that includes the "Industry Centers". I suggest you to check out the vertical related business needs and the products of Microsoft that are useful in solving them.
You can make some interesting observations about
- vertical market
- Communication channels
- Standards based messaging
- Business process managment
- Data stores
- Application integration
- and usage of Microsoft technologies
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